According to experts, by 2040, 95% of all purchases will be made through e-commerce services. Because of this, many small and medium-sized enterprises are already moving their business to the online segment.
Companies hire SEO professionals to get quality content and improve their website’s online visibility. For the effective design of interfaces without errors, it is recommended to contact the best experts in the field of optimization.
WHY IS SEO IMPORTANT?
SEO (Search Engine Optimization) helps to increase traffic. Effective techniques can improve the user experience and usability of your website.
SEO helps to build the trust of your website visitors. When people search for some information and notice an address at the top of the SERP (in the search engine results), they have a feeling of reliability. This is what prompts a person to buy on the site.
WHAT IS SEO AUDIT?
SEO audit is an assessment of various factors that determine the performance of a website. The analysis makes it possible to figure out why your site has a low rating or why it does not fall into the search ranking. In short: you get solutions to improve the functionality of the web resource and increase traffic.
SEO audit is extremely important for understanding the market position. In any online business, this analysis should be done at the project launch stage or at the beginning of a new quarter. Basically, you are figuring out which areas should be improved. All found deficiencies can be eliminated within a certain time.
Let’s take a closer look at what is included in an SEO audit.
TECHNICAL SEO MISTAKES
The first thing to identify is possible technical problems. The technical analysis determines why a resource is down. This is an opportunity to assess two main aspects: availability and indexability.
Accessibility: If a web resource cannot be found by Google and other search engines, you will never attract a large audience of visitors. This indirectly affects the availability of a potential client. Amazon, the e-commerce giant, is working hard to regularly update its content to attract as much traffic as possible.
Accessibility, convenience for guests, and competent search are all equally important.
Indexability: it is necessary to make sure that the pages fall into the search of search robots and are visible to the end-user. To make it easier for Google, Yandex, and other search engines to find your site, work on its accessibility and indexing functions. Web resources that do not meet these features are subject to sanctions. If there are too many pages, the rating drops. Scanners and robots may not even display them.
As a result, you may receive a notification about the reasons for the sanctions in your Webmaster tool account. All you need to do is identify the deficiency, correct, and create a revision request. Any technical mistakes can be easily eliminated by ordering services from the best SEO specialists.
About 61.72% of the population use Chrome as their primary web browser. Another 15.23% use Safari to surf the net, and the rest use Internet Explorer or Opera. The structure of the site layout plays a key role for it to display correctly in these browsers. If the download time exceeds 0.80 seconds, then the probability of bounce increases by 85%.
Bad or outdated visual design, lack of high-quality images and logical structure, hidden details – all this negatively affects the ranking process.
On-page flaws and keyword difficulties
The content of the website must correspond to the products and services offered. Inconsistency between data and text, as well as visual content, will interfere with ranking. Some companies hire bloggers to write copy, but most of the information is just copied. This duplication has a negative impact on ranking statistics.
Such keywords from different sources knockdown algorithms, and then Google and Yandex recognize only the strongest sources as top-ranked. As a result, SEO suffers greatly for the rest, and impressions to potential users are deteriorating.
Off-page ranking factors determine how accessible it is, how often people link to your URL in their articles, and whether it’s trustworthy. Both Google and Yandex use several algorithms to learn which URL is linked more and how often it appears in searches.
In 2020, YouTube and Wikipedia appear most frequently in search. So, to join these leaders and ensure consistency in the online marketplace, you should stick to the webmaster guidelines.
You also need to supplement your website or blog with fresh and relevant content to stay popular with readers and bloggers. The growth of interest among users will help to maintain higher positions in the search results.
To test how well your site is performing and whether it helps to increase sales, consider the possibility of an SEO audit today.